1. A simple logo is the best logo, something that focuses on the company values and uses company colours. Often the best logos are ones that do not take time to think about, you just know what they are and mean. And in being simple it translates to the next essential part of logos.. memorability.
2. In order for a logo to stick in a consumer or customers head it must be unique. Some techniques that are used include:
- Bold colours
- A unique letter
- Contrast of colours
- Is industry specific (eg. not a leaf when working in house building)
Making the logo memorable works into the next part.. versatility.
3. In todays world social media and advertising is a must. Any logo that is designed must be able to be used in more then one setting. For example, the logo that is placed on the website must also be able to be placed on company vehicles, which must be used on a advertisement, which is used on the mobile webpage, which is used to make the app. Keeping the logo universal is essential.
4. A logo must be able to be used into the future. Think ahead and the logo will be able to last time. For example, the logo chosen must encompass the goals of the company moving forward, if the company wants to move from landscaping to snow clearing in the winter chose a logo that will work for both. This is why a business plan is so essential, setting goals and knowing what the future may bring is used in every part of the business.
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